Why You Need to Marry Marketing to Technology - Personal Branding Blog - Stand Out In Your Career

Why You Need to Marry Marketing to Technology - Personal Branding Blog - Stand Out In Your Career Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage. Marketing and Technology consummated their union with the birth of last weeks  MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured speakers from Kimberly-Clark, Gartner, BitTorrent, IBM, and Adobe. I had the pleasure of attending day one of the two-day conference, witnessing the energy in the room as Conference Chair and Author of ChiefMarTech.com Scott Brinker first took the stage. Brinker is the creator of the Marketing Technology Supergraphic, which current version breaks down 947 software vendors for marketers, organized into 43 categories across 6 major classes: (Click here for a high resolution, zoomable version of the 2014 edition.) With this supergraphic in the background, Brinker explained the growing intersection of marketing, strategy, and technology. He then brought his rhetoric to life in introducing Mayur Gupta, Global Head of Marketing Technology and Operations at Kimberly-Clark. If there is one thing I recall from Gupta’s presentation, it is his instruction to the audience to “accept that you are consciously incompetent”. Pointing to Brinker’s supergraphic as evidence, Gupta highlighted the impossible speed by which the marketing technology landscape is changing and the criticality of investing in the right resources to stay on the cusp of emerging technology. Up next was perhaps the most insightful speaker of the day, Laura McLellan, Vice President of Marketing Strategies at Gartner. McLellan led with “everything we see points to increased integration”. Boldly stating, “CIOs and CMOs can’t work together? That’s garbage. The collaboration is already occurring”. In fact, “marketing is already spending more on tech than the IT department, whether or not we actually say it”. This isn’t the only shift that is occurring; 38% of the CEOs Gartner interviewed have moved investment priorities to digital marketing. Where have the funds come from? 1) Reallocation, 2) incremental budget, and 3) wait for it… SALES budget. Another standout from the first day of MarTech was Brightcove’s lunch presentation on “How to Drive Engagement in a World of Content Overload”. Here I learned the average attention span of a human is 7 seconds, while that of a goldfish is 9. As a result, 70% of B2B content today never gets used… so how do you break through the noise? Hint: Brightcove is a video company. And pages with video attract 2-3x more visitors with an average 75% increase in conversion. Even with its virtues, Brightcove noted that “video shouldn’t be a condiment”. What is your NBA or “next best action” you want your viewers to take following the end credits? The award for most entertaining speaker of the day went to Travis Wright, CEO of ThinkLabs. Wright’s presentation was single-handedly the best use of memes and animated GIFs I have ever seen, keeping the audience engaged during what I tend to term the “yawning hour” of 4pm. Wright spoke on the subject of “To Build or Buy Your Own Marketing Cloud?” which may have been dry, if not for his endless supply of wit and “bro” references. The day concluded with a reception of wine and robots. Networking opportunities were plentiful, and I was able to connect with a number of industry leaders to exchange conversation and business cards. I can’t wait for next year! Were you at MarTech? Share your thoughts in the comments below! What did you feel the biggest takeaway of the day was? And if you attended day two, which day did you prefer and why? You can also tweet your comments to @Amanda_Healy â€" I look forward to hearing from you!

Executive Resume Length One, Two, or Three Pages - Executive Career Brandâ„¢

Executive Resume Length One, Two, or Three Pages

Tips for Improving Your Job Search - CareerAlley

Tips for Improving Your Job Search - CareerAlley We may receive compensation when you click on links to products from our partners. There are tons of great ways you can improve your job search experience with little to no effort on your part. Herein you will find a couple great tips that you can put to use today and start seeing better results right away. Be Careful What You Ask For Whatever you hold in your mind as your ideal job will be what you gravitate towards, so be careful what you wish for. Focus your mind on the career you truly want, that would make you the happiest and be the most fulfilling to your life goals. Sure there are tons of sites all over the web like this Government search site that can offer you jobs in every category you could possibly dream of and even more here but you dont want just any job, you want the best job. Hold the thought of your ideal job closely in your mind and you WILL make it happen. Use Tools Wisely There are some great tools out there that can be a true blessing and there are some that can be a total waste of time. Here you will find a couple that we have found to be great tools that will help you be much more effective in your career search. Phone apps such as one of the great Android resume apps or iPhone apps where you can have your resume ready to send professionally packaged right from your phone can really make you look like youre on top of your game. You get a call youre on the road and they dont want to wait for you to get home, no problem, push a button and youre the one they want to hire just so they can find out how you did that. Your own website can also be one of those things that separate you from the pack. Being able to give multiple links to your site pages so they can download your resume, view your bio, see your community involvement and the actual photos of your accomplishments can make you a real person in their eyes. Show them youre a winner people like winners and want to add them to their teams. The Power Of Authority Sure there are lots of job search tips and interview tips out there but none quite like this one. Heres how you become an authority in your chosen job niche and increase your visibility possibly hundreds of times over with very little work on your part. The people hiring and running companies in your industry read and watch videos just like everyone else. So, you simply write articles and make short easy videos giving advice or tips in your niche. 1. The articles dont have to be written with Harvard level abilities just make them interesting by maybe telling a story or giving people really valuable tips they can take away and use. Make them 500 words or longer and make sure the headline would make you want to read the article. If its boring and dry would you read it? No, then neither will they. Have your headline make a big promise of what they will get inside, those types of headlines pull well. Then put a link to your resume online in the author box at the bottom of the article for them to go find you. Now simply submit your article to all of the free article directories online to gain exposure. 2. Next make super short videos of 2 to 5 minutes long using screen capture software that you can get for free or very little cost online. Just Google free screen capture software and you should find several. In this way you wont ever have to appear in the videos yourself, they will just be made with whatever you have on your screen for which power point works rather well. Once your video is ready put it on You Tube with a link back to your resume and youre all set. Dont just write one article and post one video and think youre done. Instead put out at least 10 of each to really kick start your visibility and build authority in your niche. You can do anything you 1st believe you can and finding the perfect job to balance your life is no different. Get going and focus on the above tips, implement them starting today and watch what happens to your job search. Edd Rennolls passion in the HR field is matching up the right personal with the right position like those found at Wrangle.ca He absolutely loves giving people job acquisition tips strategies and providing real value to the HR industry that he loves. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search. Joey Trebif

How to Write What to Say in Follow Up Email After Resume Submission

How to Write What to Say in Follow Up Email After Resume SubmissionWhen you are on the job hunt, there are many things that you will need to know about how to write what to say in follow up email after resume submission. There are many parts of resume to follow up on when preparing your resume and these parts may not all be directly linked. It is important that you know what to say in your follow up email to ensure you will get the call. You will want to make sure you say what you think is best for you in an effort to land the job.Make sure your resume is accurate and up to date. This will help you in the resume review process. A resume that is not up to date or that does not include some of the most recent developments in your career may not get you the results you desire. Get your information into it so that it appears well written and you also don't have to explain why you have left the position. Use the wordings on your resume to the best of your ability.Your resume should not co ntain any errors or mistakes. When sending your resume out, do your best to make sure everything is right. If you have to cut and paste from a previous resume, do this and if you are going to use a computer program, make sure it is error free and has the latest updates.You will want to make sure you know what is on your resume. There are two types of resumes that you can have, one is a chronological resume and the other is a chronological resume and then it makes sense to call it a resume and not just a resume. You can then use other terms in your follow up emails. What is the first follow up email about?This part of your resume is part of your eligibility guidelines, such as your first year of employment, current salary, education, skills, and experience. These are all very important. There is a standard format and you will want to make sure your follow up emails are able to follow the standard format of the resume that you submitted.What you will also need to know is that you will need to list how long you have been with your current employer. If they do not require a minimum length of time to be on staff, then you may want to ask them if they allow the applicants to state this information. If not, then ask them to provide you with a description of the length of time as a legal requirement and try to provide you with that information.Now that you know the length of time and the employer of the company, you need to tell them what you do best and why you are better than other applicants. Do not make the mistake of asking them about the company. That information should be listed on your resume.Make sure you have a summary of yourself and your accomplishments. You will want to add that information and then tell them that they can call you if they have further questions. You want to make sure that you do not have to come up with good follow up emails for each individual resume and the length of time in which each resume is listed.

What You Should Know About Formatting Your Letters and Attaching a Resume

What You Should Know About Formatting Your Letters and Attaching a ResumeThe first thing to remember is to get your point across in a way that is convincing, and in the format in which you will best convey your message. Letter format is one of the most important factors to consider, so it pays to be aware of how this affects your letters when they are being sent.It is important to be able to attach a letter with a resume in a format that allows for the most accurate correspondence with the employer. Not only will you need to make the most of the letter format when you send it, but you must also make sure that the format can handle the bulk of your resume, as well. The letter and resume format should be the same in every respect.Every letter that has been sent should have a date stamp attached to it. This helps the employer to be able to get a more clear idea of the date and time of the correspondence, as well as the date and location of the letter in general.Using the first page of t he letter, it is best to indicate who you are and why you are writing the letter. In the case of an employment resume, this should include the name of the company and the position you have applied for, if applicable.This letter can include contact information such as your address, phone number, and e-mail address. Although you should always provide the employer with a valid e-mail address, it is still smart to include your e-mail address so that the employer can contact you directly.The content of the letter is vital. Be sure to include your hobbies, skills, education, and other activities that are going to help you get the job.When you send a letter and resume, it should be sent by the correct and preferred methods. They may vary depending on the type of employment you have, but the most important thing is that you don't make the mistake of sending it over the Internet, as this is not what you want to do.

Who Else Wants to Learn About Online Professional Resume Writing Services London Ontario?

Who Else Wants to Learn About Online Professional Resume Writing Services London Ontario? A Startling Fact about Online Professional Resume Writing Services London Ontario Uncovered A physical address for the business is nowhere to be found on the site. The folks writing your resume don't dwell in our Country. You will need to earn 15 continuing credits every 3 years to stay certified with the NRWA. Resume Professional Writers is an internet company that promises to assist you with any kind of Resume or CV. New Questions About Online Professional Resume Writing Services London Ontario Along with resume writing and to allow you to receive a new job, the service features job board posting. You're empowered to begin your job search immediately. So, it's highly important to get a full, well-written resume while looking for a job. When you are searching for the job, you usually have a budget in mind you're planning to put money into the work search. The One Thing to Do for Online Professional Resume Writing Services London Ontario Simply take a look at the best resume writing services to look at. When you get a last paper, request a free revision if it's lacking something. The web site has a general acceptable usability. Also, developing a site for your company can help you promote your skills to others. If You Read Nothing Else Today, Read This Report on Online Professional Resume Writing Services London Ontario The function of a writing company isn't just to sell services, but also to educate its clientele. For instance, you may decide you wish to distribute business cards at locations like employment offices, community centers or at other venues so that you may speak to meet prospective customers. To begin with, it shows your abilities and experience in the region. You'll also have to contemplate how you will advertise your services. Online Professional Resume Writing Services London Ontario - the Story If you aren't pleased with the out come, you always have the option to ask your author to rewrite the content to make certain that it is created exactly how you want it. The sole thing I can gather is maybe the writer is critical to getting a superior outcome. A professionally written resume or CV provides a whole lot more than simply listing your skills in a normal way. All you need to do is to file your request, highlight every detail and chat with your writer to make certain he or she understands everything about your requirements to supply you with what you are searching for. The internet testimonials are a specific reflection of the respective business. Nearly all such agencies offer various discounts and distinctive features to every new and returning customer. Every customer may consult us at any opportunity to decide on the templates, an illustration of the greatest resumes, a business, a deadline, and a few other things essential to finish the purchase. Respecting the deadlines is a rather important factor, especially as soon as the customer should fulfill a particular deadline with the work application.

3 Ways to Tell if this Sites Right for YOU - Work It Daily

3 Ways to Tell if this Sites Right for YOU - Work It Daily I was at a party recently talking to a bunch of strangers. As usual, the subject turned to what each of us did for work. When I stated I ran a career advice blog, one attendee in his mid-30s and giving off a pretty serious vibe said, “Which one?” I gave the same response I’ve given for the last 18 months since launching the site, “It’s CAREEREALISM.com. It’s the word ‘career’ and ‘realism’ put together, but they share the ‘r’ in the middle.” Usually, people just nod at me and say, “Ohhh,” and the conversation moves on. This time was different… The guy suddenly broke into a huge grin and said, “Hey! I LOVE that site. I’ve been reading it for a while now. I’m a total Careerealist!” I’m sorry…you’re a WHAT!?!? I’m not going to lie, I was blown away. There are 20,000+ career sites in the world, and while we’ve been moving up the ranks in terms of visitors, I still see the site as a small, unknown community of passionate people who want to help one another find greater career satisfaction on their own terms. Yet, what shocked me even more was the way he referred to himself as a Careerealist. He actually identified himself as someone who felt part of our initiative to get people to take control of their careers. After that, he and I talked for a good twenty minutes about the site’s mission and the types of people it attracted as regular readers. Thanks to that conversation, I realized it was time to formally band together all of the smart, proactive Careerealists out there. We needed to give our loyal community a place of prominence on the site. Here’s why: Careerealists all share 3 simple, yet vital traits for success. After that clandestine meeting with a reader, I took the time to contemplate what defines a Careerealist. I came up with a list of more than fifty traits, but finally simplified it down to 3 core beliefs adopted by true Careerealists. We all: 1. Recognize and accept EVERY job is temporary. 2. View ourselves as businesses-of-one who need to always be developing an attractive personal brand we can market as needed. 3. Engage in career development activities, even when we are gainfully employed, by sharing our thoughts, reading up on the latest trends, and focusing on ways to stay employable long-term. If you said, “That sounds like me,” when reading the above, then you are definitely a Careerealist! It also means we’d like you to join your peers and become recognized for your professional savvy. STARTING TODAY…Share Your Thoughts Get Recognized for Your Contributions First, we’d like to invite you to post a comment below explaining why you feel you are a Careerealist. Tell us, and the rest of our readers, how you are embracing today’s career reality. You can: A. Explain what you feel you are doing differently than others. B. Share with us the ‘Ah-ha Moment’ that made you a Careerealist. C. Provide your own thoughts on the traits exemplified by a true Careerealist. Then, we encourage you to continue to comment regularly on our posts. Any time you have a thought or insight to share, we want to know about it. The more comments we get from Careerealists, the better the content gets on this site for all of our fellow readers. At the same time, we will be monitoring the comments. Each week, we’ll select a Careerealist who we feel is making an outstanding contribution to the group and showcase them in the Careerealist Corner â€" a program designed to highlight professionals who have the right attitude and approach to their careers. We'll also give them a FREE life-time membership to our CAREEREALISM Club. Plus, We'll Help Improve Your Personal Brand On-line One way to really advance your career is to be associated with on-line content that showcases you as a top-notch professional. If selected to be featured in the Careerealist Corner, you will automatically improve your credibility on-line. It will be a distinction you can add to your: Resume LinkedIn profile Twitter feed In short, we’ll help you impress others with your career savvy! Best Way to Get Selected = Subscribe via E-mail The easiest way for you to contribute and get selected to be featured as a Careerealist is to sign-up to receive our career posts by e-mail: Enter your email address: | That way, you can stay up-to-date on the latest career news and contribute your own thoughts quickly and easily. Let's Get Started...Comment NOW Let Us Know Why You're a True CAREEREALIST We look forward to hearing from all our Careerealists and can’t wait to start showcasing you to the world. So, don’t wait, post your first comment below and tell us why you are a Careerealist! Have you joined our career growth club?Join Us Today!